Chirumamilla is my whole life. My upbringing, my traditions, my culture, my language, my lineage. Everything I know about beauty, I learned at home — in Andhra, from the nature and women in my family, from the way things were done without anyone needing to explain why.

I never set out to start a brand. I set out to hold on to something. Chirumamilla exists because I want the world to know this home — its culture, its history, its way of life — and because everywhere I've been in the world has only made me appreciate it more.

Chirumamilla is all of it. Where I'm from. Where I've been. What I make of it all.